Young, sober, and ready to party: the rise of Gen Z’s booze-free nightlife
Gen Z is excited to hang out and see each other — but not necessarily over an alcoholic drink. That’s a big opportunity for some businesses.
JJKH/Getty, Tyler Le/BI
A typical weekend for 28-year-old Olivia looks something like this: On Friday night, she’ll catch a game, either in the stands or from the comfort of her couch in her home ci…