Smoker’s choice: Start-ups thrive in a hazy niche
Indian market for ‘smoking accessories’ is estimated at $7-10 million, with local players such as StashPro, SlimJim, CaptainGogo, and Bongchie selling 56-72 products. Quick commerce platforms retail ‘smoking accessories’ in ‘Paan Corner’ section. 31 million I…
Its 12.30 am, and a Bob Marley song plays in a dimly lit room as 28-year-old Sameer rummages through his stash, only to realise he has run out of blanks. What saves the day, or rather still young nig…