Background Reducing tobacco depictions in media has significant health benefits because tobacco placements in films normalise tobacco use and are linked to youth initiation. Cannabis depictions may have similar effects. Placing restrictions on film incentives…

Introduction
Tobacco is the leading cause of preventable death in the USA.1 As of 2020, cigarettes were the most popular tobacco product and 12.5% (30.8 million) of US adults smoked.2 3 Among high s…