CEO Of Fred Segal Fashion Brand Talks Cannabis Collaboration: ‘Positive Brand Association Can Enhance Public Acceptance’
Fred Segal’s CEO explains why the brand decided to join forces with Hemper to redefine cannabis accessories, blending luxury and innovation.
Fred Segal x Hemper
Courtesy of Fred Segal x Hemper
“[Inspired by] the laid-back, luxurious California lifestyle, Fred Segals brand is compatible with Hempers focus on enhancing the smoking experie…