September 29, 2024

Ben & Jerry’s Cofounder Gets Fully Baked With New Nonprofit Cannabis Company

 Ben & Jerry’s Cofounder Gets Fully Baked With New Nonprofit Cannabis Company

Ben Cohen just launched a weed brand with a high-minded purpose—giving away 100% of its profits to right some of the racial injustices from America’s War on Drugs. Ice cream sold separately.

One summer night in 1970, years before Ben Cohen teamed up with Jerry Greenfield to launch one of Americas most successful ice cream companies, he was smoking a joint with some friends under a lifegu…