Colorado cannabis companies have a new strategy to attract more hesitant customers: weaker weed

 Colorado cannabis companies have a new strategy to attract more hesitant customers: weaker weed

The move to provide more low-dose products allows companies to access new market demographics, such as inexperienced cannabis users and people battling anxiety or sleep problems.

At Terrapin Care Station, a Denver dispensary on Broadway, area manager Adam Shepler stood behind a counter displaying an array of more than 20 low-dose cannabis products: gummies, patches, drinks, t…