Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much…
NEW YORK How much choice is too much?
Apparently for Coca-Cola, its about 400 different types of drinks.
Thats why the beverage company recently decided to discontinue half of them, shedding brands…