Shavo Odadjian’s 22Red Brand Is More Than Cannabis: It’s About ‘Bringing Light’ To Art & Creativity (Exclusive)
Ahead of System of a Down’s return at Sick New World – and just in time for 4/20 — bassist Shavo Odadjian shares why his 22Red line is not just about celebrating cannabis but the creativity that drives us all.
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Theres something more to Shavo Odadjians 22Red than high-quality cannabis. The lifestyle company started by the System of a Down bassist didnt start as a …